Ethnographic field research in Mexico supports graphic design work
Project : to visualize time in the context of the community
The desire for the project came from the community
- field notes do not need to be neat & organized
Diagrams of wheels of time - 6 prototypes, 18 group members, walk through with community
2 audiences - community & westernized Mexicans
Community has an oral tradition, the tool needs to be useful
Elders selected the circular prototype
- talking to people helps to understand peoples' needs, learn mistakes
There is a responsibility to share work
Because oral tradition, not everyone in community agreed
Their clothes tell stories & led to inspiration for project
Order/position of the text is important
Detail & color codes also important
Project map - different levels of information, can evolve
Information organization on orange juice bottles
- community wants people to know language & location
Honey bottle labels
- resonate well with community
Audience for bottles - tourists
thank, chelsea! good and precise notes!
ReplyDeletegaby