· Video: Serious Play
· Tim Brown, May 2008 from Ideo
· Exercise: draw a quick sketch of the person next to you, 30 second sketch
o Findings: Audience’s embarrassment of showing ideas to peers or those considered peers
o This fear causes conservative behavior and thinking, restricts flow of ideas
o Kids have no embarrassment and readily share ideas, but adults do not and kids grow into this
· Trust makes it easier to take creative risks,
o Design interfaces and work environments made to relax people
· Symbols in work place remind people of a permissive environment, and encourage them to become playful, playfulness is important
· Creativity helps things get better and improves results
· Adults must relearn creativity and play to accomplish this
· Role playing limited or diminished throughout development
· Analogous/vicarious experiences are roleplayed prototype experiences
· Modes: divergent more playful and convergent more serious
o Movement through these two modes are important
· We need trust to play and trust to be creative
· Behaviors useful as kids: exploration, building, and role play
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